Hortonworks and Luminar Partner to Enhance Customer Big Data Management
December 10, 2012
By Mandira Srivastava
, TMCnet Contributor
Luminar, a data analytics and modeling provider focused specifically on connecting marketers with U.S. Latino consumers, is using the Hortonworks Data Platform (HDP) to deploy fully integrated big data architecture. The announcement about this agreement has been made by Hortonworks, a contributor to Apache Hadoop.
The Apache Hadoop-powered platform allows Luminar to better serve its customers' needs for rapid data management as part of the business intelligence analysis process. In addition, the company will offer proprietary analytics and modeling technology to provide business intelligence, data analytics and real-time insights that can enhance Latino marketing strategies.
Speaking about the recent deal with the company, Franklin Rios, president of Luminar, said in a statement, "At Luminar, we use analytical modeling, technology and data processing to help our clients fine-tune their marketing strategies, tailor their messages to Hispanic consumers and achieve business growth as never before. With clients' data needs increasing in volume and speed, we turned to the Hortonworks Apache Hadoop-based platform to enable us to quickly provide the big data architecture required to meet our customers' evolving demands. Hortonworks was a true partner during the implementation process, providing superior training and knowledge for rapid and effective deployment."
The Hortonworks Data Platform, a scalable, 100-percent open-source platform, enables Luminar to deploy a big data architecture that improves the speed and analysis of large volumes of structured and unstructured information. This will also enable Luminar to deploy and leverage the advantages of HDP to provide its customers with a solution that is able to store, manage and analyze vast amounts of data.
Herb Cunitz, president of Hortonworks said, "By delivering the only complete 100-percent open source Hadoop distribution available today, Hortonworks is making Apache Hadoop the data platform of choice for modern data processing solutions, such as Luminar's new offering, and a core enabling technology for the broader enterprise IT ecosystem."
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Edited by Rachel Ramsey