The H(app)athon Project Redefines Big Data Analytics

Dealing with big data is critical for large enterprises that depend on their networks for business continuity. Big data analytics applications like Hadoop enable organizations to investigate, troubleshoot and diagnose network, security and application related problems. A new project called the H(app)athon Project is helping organizations deal with the challenges associated with handling big data.

The project aims to harness the power of emerging technologies to “to help the world measure happiness in an effort to create a more complete picture of holistic well-being,” according to officials at H(app)athon Project.

The project will be officially launched on March 20, 2013 in coincidence with the United Nations International Day of Happiness.

“The economic crisis has prompted us to rethink the definition of ‘value,’” said Tim Leberecht (News - Alert), CMO of frog, the global innovation firm and member of The H(app)athon Project Committee. “It’s time to measure what really matters and to incorporate happiness and well-being into the GDP and make it the responsibility of every enterprise.”

The emergence of big data and social technology has enabled companies understand their customers and employees more holistically. The H(app)athon Project, according to Leberecht, will further raise awareness of this transformation and combine existing indices and models into a powerful global platform.

According to John C. Havens, founder of the project, happiness can be quantified in ways never before imagined because of the rapid evolution of emerging technologies and the popularity of people measuring and optimizing their own life experiences.

The H(app)athon Project is created to identify common traits between existing indicators by crowd-sourcing a global view of happiness and creating a technology platform that will increase people’s well-being by helping them see how others are improving their lives so they can do the same.

The events on March 20 will feature core members of the H(app)athon Project including JP Rangaswami, chief scientist of Salesforce, Jon Hall of the United Nations Development Program and Mary Czerwinski, research manager at Microsoft (News - Alert) Research. The event will have presentations by these members and other guests. There will be interactive workshop where attendees will brainstorm ideas for apps and other platforms designed to improve well-being of the society.

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Edited by Rachel Ramsey